In the future - proximate & dark - we shall together observe the breakdown of the corporate Media system, changing the Slavery of Information into a chaotic Anarchy of Information.
If you think we have problems now with conspiracy theories and political nonsense, just wait: every mad man will be on every corner, proclaiming a new dispensation.
That's where the Bloggers will come in, having trained in their craft; good or bad, corrupt or saintly, it will be their time to tell their story. (...and once more, we hope that it is one of the good stories...)
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