Boaty.... if the Voters Get Their Way
IndependentBoaty McBoatface debacle shows the perils of crowdsourcing opinion: From Hooty McOwlface to Mr Splashy Pants
When a poll suggested that a new ship be called 'Boaty McBoatface', it was just the latest strike in the risky business of 'ask the public' PR.
Simon Usborne Tuesday 22 March 2016
It wasn't necessarily a silly question, but in a nation of bored people genetically programmed to take the piss, it was perhaps predictable that it might invite a silly answer. So it was that a nice idea became a global public relations headache when the Natural Environment Research Council (NERC) asked: “What shall we call our fancy new boat?”
At the time of writing, the website built by the science body to host the competition to name its £200m polar research vessel had sunk without a trace, inundated as it was with votes for Boaty McBoatface, the submission of a former local radio presenter. As America may yet learn, democracy can be a risky way to get things done...
Trainy McTrainface saluted by commuters after locomotive homage to Boaty McBoatface at Waterloo
Name change intended to bring a ‘smile to the face of customers’
A railway worker renamed Tuesday’s Portsmouth to Waterloo service Trainy McTrainface in a playful homage to Boaty McBoatface.
The temporary renaming of the 0729 South West Trains service was a response to the Boaty McBoatface debacle, which saw the National Environment Research Council (NERC) allow the public to vote on the title of a new £200m state-of-the-art research vessel.
“It is a one-off by one of our creative guards who wanted to bring a smile to the face of our customers,” a spokesperson from the railway company said of the hat-tip...
Didnt expect my train to have a name today @SW_Trains #trains pic.twitter.com/Zc9Lvrf3ye
— Matthew Fifield (@funfield5) March 22, 2016
He told the Evening Standard: "My trains were all delayed today so it brightened my morning to see it."
It also brought cheer to many other commuters, who took to social media to "salute" the temporary renaming.
Bravo the member of South West staff at Waterloo. Trainy McTrainface. pic.twitter.com/REY9lCP6jx
— Harry Wallop (@hwallop) March 22, 2016...
However, ... it fell behind schedule.
are you sure about Trainy McTrainface @SW_Trains ..... surely Latey McLateface is more appropriate?
— Lee Mark Davies (@LeeMarkDavies) March 22, 2016